The industry of timepieces is one that is usually very divided, with a clear definition between expensive, high end timepieces, and the more affordable watches which don't last very long. Croton is the brand that has bridged that gap, with quality watches at affordable prices.
The Croton company was founded back in 1878, and is named after the Italian city by the name of Croton. The concept of Croton's watches came from a fusion of Swiss expertise in timekeeping precision, and Italian style. In 1991 the company was transferred into the hands of Nationwide Time, a company owned by the Mermelstien family, who elevated Croton watches as those of both luxury and affordability. So secure is the company in their watches that every Croton men's watch and women's watch comes with a lifetime warranty. A leading watch company, Croton watches are today sold in exclusive boutiques, rather than by larger retailers, such as department stores. Croton is also subdivided into lines which include Nicolet, Andre Girroud, Manhattan and Paul DuPree, with each targeting specific demographics and price points. On a whole, the timepieces are kept under $500.
A marketing technique used by Croton is that their watches are identified by number rather than name. This forces their brand name into the market, as opposed to other watch manufacturers, whose popular watches are recognized by the name of the specific piece rather than the company name. An example of this is Casio's Baby-G watches, which some consumers don't even know belong to the Casio brand.
A popular Croton watch is one that is 23 karat gold plated for only $79.99! This watch offers major bling, and makes a statement. It has a fold-over clasp, and features an integrated Tonneau case. The watch has a matte finish, and mineral glass crystal and mother of pearl dial. Diamonds at the numbers three, six, nine, and twelve, and three gold tone hands complete the look. For those who desire technical excellence, this watch is also water resistant up to one hundred feet, and as with all Croton watches, its Japanese quatz movement is backed by a lifetime warranty.
Different Croton watches sport different qualities, but they all share beautiful design, excellent technology, and low prices. The Croton watch is even a favorite of many celebrities. Croton offers a range of timepieces from sporty to elegant, with innovative designs for both men and women.